Meet Your (Critical) Maker

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Garnet Hertz and the Studio for Critical Making frustrate functionality to find the poetics which illuminate the impact of technology.
鈥淥kay, Google: Who is Garnet Hertz?鈥 Garnet calls into the depths of the room behind us.
鈥淕arnet Hertz is a Canadian artist and academic,鈥 12 eerie digital voices reply. 鈥淗e is known for his electronic artworks and for his research in the area of critical making.鈥 The asynchronous chorus is both familiar and unnerving鈥攍ike nothing you鈥檝e ever heard before.
Experiments in Surveillance Capitalism is just one of the many interactive media projects Garnet is exploring at the Studio for Critical Making.
Experiments is scheduled to premiere this fall, in a public exhibition in the UK. But Garnet was generous enough to offer a special preview of the project, as well as the many others that are underway at the studio.
An object鈥檚 worth a thousand words
In his role as 色库TV鈥檚 Canada Research Chair in Design and Media Arts and Director of the Studio for Critical Making, Garnet uses a variety of techniques to help people engage more deeply with the tools and systems they use every day. Creating object-based works like Experiments, he says, is one of the most powerful ones.
鈥淎n object is much more interesting for viewers 鈥 than a piece of software,鈥 Garnet explains, gesturing to the complex contraption on the floor in front of us. 鈥淚t slows things down and allows people to think.鈥
He continues: 鈥淎s technology becomes more advanced, it becomes smaller, sleeker and easier to use.鈥 But while this sleekness makes technology more user-friendly and efficient, it comes at a cost.
鈥淚t also becomes less legible,鈥 he says, 鈥測ou don鈥檛 really understand what鈥檚 going on.鈥 Experiments aims to counteract this illegibility鈥攖o look beneath the smooth exterior of an emerging technology and examine the complex ethical questions that lie beneath it.
The projects stands amidst the many books, 3D printers and electronic gadgets strewn around the studio鈥攁 perfect circle of 12 Google Homes surrounding a bizarre, electromechanical arm. As we watch, the robotic arm crawls along the floor, moving from Google Home to Google Home like the hand of a giant clock. All the while, it 鈥渟peaks鈥 to Google, listing off terms like 鈥淚SIS,鈥濃減rivacy鈥 and 鈥渋nformation terrorism鈥 in a mechanical voice.

Each of these words, Garnet explains, is a search term reported to be tracked by Google and the US Government鈥攁 reminder of the privacy and surveillance concerns that now accompany almost every aspect of digital life.
The end result is both mesmerizing and unsettling鈥攅xactly as Garnet intended.
鈥淐reating something that鈥檚 slightly strange, or slightly off centre, makes you feel uncomfortable,鈥 he explains. That discomfort, in turn, can push you to consider the technology in a more critical way. To ask yourself: How do Facebook and Google build user profiles? What exactly do they do with your data?
鈥淲e tend to have a belief that everything new is automatically better,鈥 Garnet explains. 鈥淏ut it鈥檚 always much more complicated with many unforeseen negative consequences 鈥 and I鈥檓 interested in highlighting that complexity.鈥
Subverting traditional production goals
Experiments is just one of the many design and art projects Garnet has spearheaded at the Studio for Critical Making. Since joining 色库TV as Associate Professor in 2015, he鈥檚 produced a diverse array of works, including a series of, an that connects users by fax machine messages, and an who are just as obsessed with their smartphones as we are. He鈥檚 also exhibited his work in nine art exhibitions in eight countries, authored two books, and contributed to top-tier peer-reviewed computer science journals.
Although these research outputs may seem eclectic, they all share a common goal: to 鈥渋ncrease鈥攊n a poetic way鈥攖he public鈥檚 thinking about the role of technology and the impact it has on people and culture.鈥
To fulfil this mission, the studio relies on a mix of innovative techniques that fall under the umbrella of 鈥渃ritical making鈥. This approach combines critical art practice with industrial design and academic research to produce creative, multidisciplinary projects with real impact. It draws on Garnet鈥檚 professional background in industrial, product and graphic design, while simultaneously questioning and subverting the established production norms in these industries.
鈥淲e use a lot of the techniques from product design,鈥 Garnet says. 鈥淏ut instead of using them to create a better toothbrush or table, we use them in a more poetic or artistic way.鈥
Unlike traditional engineering practices that strive to maximize a product鈥檚 functionality, many of the studio鈥檚 outputs are intentionally counter-functional. The fax-based social media platform is one obvious example. Others include 鈥淪low Game,鈥 a comically inspired by chess, and, a lock box that prevents users from accessing their mobile phones for extended periods of time.

鈥淓fficiency, speed and usability are all really good things,鈥 Garnet offers. 鈥淏ut there鈥檚 always a tradeoff; it鈥檚 always efficiency at the expense of something else.鈥
By challenging these traditional production goals, the studio鈥檚 work 鈥渃reate dialogue and raise questions鈥攖hey generate a more complex, human-oriented conversation鈥 around these technologies.
Engaging the public through provocative publishing
But the studio鈥檚 focus extends beyond the world of object design. Books, zines, scholarly articles and other publications also feature heavily in Garnet鈥檚 work.
Although these projects look quite different from his other research initiatives, they examine similar issues. 鈥淚 write about work that engages with topics related to ethics and social norms,鈥 Garnet says, 鈥渨ork that challenges and questions.鈥
Take his most recent publication,, for example. The limited edition publishing project highlights confrontational work by electronic artists, hackers, makers and industrial designers from across the globe.
鈥淚 wanted to explore using design objects to create dialogue around social norms,鈥 he says, 鈥渢o question the way things are done.鈥 From an alarm clock that questions the gender wage gap to a 鈥渒nitted radio鈥 inspired by Istanbul鈥檚 Taksim Square protests, each of the unique creations in the volume is provocative or critical鈥攁 testament to how design can inspire social change.
Since its launch in 2016, Disobedient Electronics has been presented at some of the world鈥檚 most prestigious art institutions, including the Victoria & Albert Museum, the Pompidou Centre, and the Winchester School of Art.
But Disobedient Electronics is only one of many groundbreaking publishing projects. Garnet鈥檚 next major venture is to complete his book, tentatively titled Beyond Making: Do-It-Yourself Practices in Electronic Art.
"Artists, independent designers and makers often forge into unexplored technological territories, even with a lack of resources or professional expertise."
Currently under contract to be published with MIT Press, the book promises to make a splash when it鈥檚 finally released. Not only will Beyond Making be one of the first full-length academic monographs dedicated to exploring DIY electronics in art, it will also be the first to critically reflect on the growing field of the 鈥渕aker movement鈥 from an art history perspective.
Like so much of Garnet鈥檚 work, the project aims to illuminate aspects of the art, design and technology world that have been largely overlooked by the mainstream discourse.
鈥淚鈥檓 highlighting many female artists and designers who have been working in this field about whom there鈥檚 virtually no writing,鈥 he says. 鈥淐anadian artists and others who have been working in the media arts, critical design, and experimental music having doing this work for almost a hundred years: it is a fascinating field.鈥
Beyond Making is shaping up quickly, and Garnet is excited to see where the project will take him. He hopes it will offer a fresh perspective on how technology, design and the arts interact, as well as how creative individuals with a do-it-yourself approach can influence technological development.
鈥淎rtists, independent designers and makers often forge into unexplored technological territories, even with a lack of resources or professional expertise,鈥 he says. 鈥淯nderstanding their work is key to understanding technological innovation鈥攁nd to designing a better and more interesting tomorrow.鈥